A concept for Seventh Generation’s household products. 

“Plus” is proof that Seventh Generation is working towards not only nurturing the next seven generations, but future generations as well. In order to fulfill this mission satement and the brand’s goal of sparking a “Zero-Waste Revolution”, Seventh Generation will have a plastic-free and zero waste subcategory. “Plus” will focus on minimal packaging and the most sustinable method of packaging for all products including refill solutions. The first product of this new subcategory will be a bathroom cleaning kit that promotes efficiency, is helpful for people on the go and for those that just don’t enjoy cleaning very much.