FOR ALL by Gillette

A concept for Gillette shaving products.

Gillette will create a gender neutral sub brand, that will feature basic shaving essentials designed
for people of all gender identities. One of the objectives of this project was to eliminate the use of
excessive plastic found in the packaging of most shaving products, and to ultimately create sustainable
and plastic-free packaging. This redesign of Gillette and Gillette Venus products implements a more
modern and neutral design suitable for all, and also introduces the possibility for plastic-free packaging
in the shaving product industry.