Dear Oli
A conceptual E-commerce pet care brand.
Dear Oli will be offering customizable and personal pet care products ranging from supplements to paw balms in order to fulfill each pet’s needs.
Dear Oli will also provide accurate and sincere information for new and current pet owners
to be accessible. Sustainability will be a priority in packaging solutions,
thus Dear Oli will be plastic free so that we can maintain a more healthy living environment not only for our pets and ourselves, but for all living organisms.
Under the guidance of Andrew Gibbs & Jessica Deseo
ArtCenter College of Design | Fall 2021
Key Insights from Research
Key Attributes
Concept Board
Development
Brand Identity
Packaging
All packaging components are designed to be friendly, inviting, and playful. Products come in sustainable packaging and omit the use of plastic entirely. Stainless steel tins, glassine pouches, and corrugated paper board are primarily used throughout product packaging. Hypothetically, customers would be given
the option to mix and match the colors of the lid and body of the tin containers.
Experience
Pet owners will be able to personalize products for their pets through the brand’s app and webpage that offers a quiz that will suggest and create products based on the needs of each pet.
©Jamie Back; hello.jamieback@gmail.com. No reuse without consent.